Now you can create a logotype for a brand and a color that depends on the logotype. It’s not only you create the color, it’s that you create the color of the brand. The idea is more about creating the color of the brand then the name of the brand itself.
It’s all connected with RGB color model that is an additive color model in which red, green, and blue light are added together in various ways to reproduce a broad array of colors.
In hexadecimal system RGB colors depend on numbers and letters – 0;1;2;3;4;5;6;7;8;9 and A (equals 10); B(equals 11); C(equals 12); D(equals 13); E(equals 14); F(equals 15);
Each number combination gives you an exact pattern of red, green or blue color. That means that RGB colors written in hexadecimal system can create a 6 symbol word or a name also containing numbers.
For example, Adcafe is a name of a possible brand, at the same time in hexadecimal system it makes a combination of numbers that creates a light blue color.