We want many things to be different, we want situations to be different, we want people to be different and we want ourselves to be different. They and we can’t be other than what we are. It is like wanting the weather to be different, but the weather is what it is. We can accept it and enjoy however it is, or we can complain about it and make ourselves feel emotionally unwell. In any case it is not going to change the weather. Yet this is what we do most of the time we have a complaint about something. We may as well be bashing our heads against a wall and seeking answers.

People are intelligent. This is why in life, business and relationship they always seek a clear, logical rationale of any situation, action or case. If there are not enough prerequisites for a clear rationale of a specific case, a problem in our mind starts to emerge. Imagine how many problems and risks are there that are created by us in fear of failure. I do not encourage risk optimism or opportunism. I simply ask for an unbiased analysis of problems and obstacles created in our mind. If able to overcome them, we are on the way to success.

Nevertheless, our mind is incredibly persistent. It needs different problems to “digest” and the more complicated, the better. In fact, the mind itself can make a problem or task out of anything. It is a complicated and ingenious machine. So if you cope with one problem, our mind instantly starts searching for another.

It takes courage to question and look at a problem from a different perspective; it is much easier to stay in an unconscious complaint about it. It also takes courage to accept the reality of a situation and its inherent solution – it is usually not what the ego wants to see and hear.

Appreciate that, if we’re the ones creating the problems, then we are in the best position to do something about it. We have more control over our mind than we think.

Most companies are very conservative in a sense that everything new (even if, respectively, more effective) or a new business structure to build innovation upon, may harm their existing structure and is too risky to implement. If businesses were more liberal in terms of understanding why innovation is necessary, perhaps many companies would end up being much more innovative and profitable. To come up with solutions to problems, you have to completely understand them and innovate on this basis. Often ideas are obliterated as ineffective without analyzing the overall system structure, as it may be flawed in the first place. This is why an idea needs to be understood before it is thrown away. It is peculiar that often these fundamental steps are skipped because many firms equate ideas to an ultimate heal-all solution.

With the help of different ideas a principal research can be carried out. This way the whole business structure can be analyzed and checked for problems, to ultimately increase business system’s efficiency. Afterwards, innovation can be created around the experience and research results. So the customer does not necessarily have to dispose of newly born ideas, but on the contrary, embrace them. As ideas can help to optimize the whole business and improve the experience surrounding a particular product or service.

Moreover, the following idea may be used for logos, on-line service icons, illustrations and arrangement posters to underline the speed, quality and novelty of the service and/or product provided. The advertisement or slogan message text can be inserted directly into the light bulb’s frame in order to make the unique “call to action” more recognizable.

The illustration can be used on the web as an online greeting or image. If you look at the picture more carefully, you can catch sight of three letters: WWW and WOW, which fit in nicely and make the image even more right-suited for the web.

The picture can also be used in commercials or as a poster base and the differentiation it creates will definitely bring a certain “wow effect”. Moreover, the image can be animated with the pumpkin’s “wings” moving, which will undoubtedly underline that Halloween is a tenderhearted holiday.

We have already described one of these ideas previously. The new concept is to bind 404 error and LOL. A sort of sarcasm and a grin :D is in place, when a user clicks on a broken link and sees the 404 LOL page. This notion can be very useful on humor/meme related websites.

In the sky we see many constellations. One the most famous is the Big Dipper. Doesn’t that remind you of a shopping cart? So here is a demo image of the ad. We have a shopping cart in the sky and a shopping cart button below to stimulate the buying of the product. We believe it is very consistent.

Anyone will admit that computers sell. The latest boom on the market was for tablet pc’s. They are handy, light and multi-functional. Something between a computer and a mobile phone. Thou selling can’t be good without a good ad. So you could use our idea for that. We put Samsung Galaxy Tab as an example. It’s also great because Samsung uses the word “galaxy” for their product, but you can this idea for anything.

The Yeti became a celebrity. It’s important to understand that many doubts troubled many minds around the globe. And the Yeti is not the only one. There is another celebrity of international fame that for many is a fiction, but for even more is a fact – Santa Claus. Known to every child of the world with his gifts, white beard and big belly. People need a proof. Perhaps a good video for the non-believers.

The idea is about a remake of Paterson’s footage. As seen in the footage, the Yeti is something like 30 metres away from the camera, he walks fast and sees the camera by turning his head back. The plan is to make a similar video with Santa Claus in the act. The camera man sees the Yeti and then near by he sees Santa Claus waving at the camera man. At last we have the proof . An amazing viral marketing video idea. So give it a try. Make such a video and get traffic and backlinks.